MAD Agency

MAD Agency is famous for their lavish and intricate fashion sets.

Our runways are always created with the designer’s request in mind and with great consideration for the clothing that will be on display during the show. You have never seen so much effort put into each and every fashion show.

Sets that are rich in detail, often grand, and with no prim spared make these runways one of a kind. All aspects of the performance are carefully planned – music, costumes for announcers, right up to the build itself – they all come together to create a unique atmosphere that will surely transport you to different place and time.

Come with us on a journey of new and exciting discoveries…

Client: LeeZu! & Courtisane

Designer’s brief: Clean, white, to show different seasons of clothing

Result: Water that you can walk on and soap bubbles for seating. Clean white backdrops and sinking cubes for models dressed in white skin displaying dresses in still poses that changed when each model hit the runway.

Set design: Maddox DuPont

Photos from the show: LeeZu! & Courtisane

Client: GRAVES ~ Leather & Latex

Designer’s brief: Underworld meets Blade Runner, urban with dash of sci-fi and the past with classic elements, humour

Result: Welcoming area with classic architecture front that leads to prison like fortress structure with glass hexagon seats, encapsulated runway with lasers shooting models down. Play with movement and light all around.

Set design: Maddox DuPont

Photos from the show: GRAVES Leather & Fetish

Client: a.C Store

Designer’s brief: build that would suit urban line of clothing with darker subdued colors

Result: stylised tube, metro, train station with bright colors to contrast dark clothing, monitors, seats, moving track & walls, glow, hyperspace inspired and semi-futuristic design. Announcers platform features black and white map of 6 fashion cities. MAD Agency’s final show for 2008.

Set design: Maddox DuPont

Photos from the show: a.C Store

Client: MUISM

Designer’s brief: urban war ~ construction, deconstruction, destruction

Result: another set of urban immersion, concrete, explosion, super hero themes, dirt but no grunge, fortress with circular runway

Set design: Maddox DuPont

Photos from the show: MUISM

Client: Frozen Turquoise Valentine

Designer’s brief: clean winter runway with audience kept invisible and in the dark based on RL runway of Alexander McQueen

Result: 3 part set – huge cube in the room with audience on 3 sides, exposed cube revealing white tree, stars, fog and faun that intro the show, finally room becomes completely dark with audience unable to see each other from each side (lag reducing) and tree, stage and models the only thing visible

Set design: Maddox DuPont

Photos from the show: FTV

Client: Alphamale & Blacklace (joint show)

Designer’s brief: open brief ~ still set needed to accommodate lingerie and more conservative male brand as well as be suitable to fall

Result: Warm color rich interiors juxtaposed against cold exterior of gardens with parallel 2 runways and staircase. Interiors reflected masculine and feminine influences done in European style (French, English and Italian influences)

I would also like to acknowledge Thora Charron and Minnu Palen who have inspired this set with their editorial called Sister’s act featured in the first issue of GLAMsl Magazine.

Set design: Maddox DuPont

Photos from the show: Alphamale & Blacklace

Client: Baiastice ~ Attitude II (3rd show with MAD Agency)

Designer’s brief: Madonna’s RAIN video, water, metal, minimal, with thunder skies

Result: Abstract video reproduction with reflections, mercury rain drops and moving thunder skies.

Set design: Maddox DuPont

Photos from the show: Baiastice

Client: KMADD swimwear group show

Designer’s brief: surf, beach and paradise

Result: immersive nearly quarter sim size build with waves, splashes, rocks to sit on and complete with nature sounds

Set design: Maddox DuPont

Photos from the show: KMADD Swimwear Show

Client: PunchDrunk & ICING (3rd show with MAD Agency for ICING)

Designer’s brief: open brief

Result: Sexy sleek modern Asian influence runway with the touch of glam

Set design: Maddox DuPont

Photos from the show: PunchDrunk & ICING

Client: Leezu Bexter Designs (3rd show with MAD Agency)

Designer’s brief: Film Noir and Art Deco

Result: 1/4 sim size set enclosed black and white city with moving skies with main building only in color. Inside Art Deco ballroom complete with custom made textures and furniture.

Set design: Maddox DuPont

Photos from the show: LBD

Client: AC Store

Designer’s brief: black & white, sleek & modern, futura…

Result: Odyssey 2001 inspired set

Set design: Maddox DuPont

Photos from the show: a.C Store

Client: group underwear show

Designer’s brief: Greek or Roman, ruins, heavenly, classical, to suit guys wearing underwear and angel wings

Result: Roman build set in clouds

Set design: Maddox DuPont

Photos from the show: KMADD Underwear show

Client: Frozen Turquoise Valentine

Designer’s brief: something loungy, clubbish, rich in color, must have purples and pinks, dark

Result: Inspired by colorful lounge culture of Melbourne (Australia)

Set design: Maddox DuPont

Photos from the show: FTV

Client: Trendy & Company

Designer’s brief: Paris by night

Result: well Paris by Night is what they got

Set design: Maddox DuPont

Photos from the show: Trendy & Company

Client: Baiastice

Designer’s brief: set suitable for swimwear, art deco

Result: Titanic inspired built with deck, island and Art Deco elements

Set design: Maddox DuPont

Photos from the show: Baiastice

Client: ICING

Designer’s brief: French country

Result: Shabby chic interiors (home) & Mediterranean courtyard

Set design: Maddox DuPont

Photos from the show: Icing

Client: BAIASTICE

Designer’s brief: Italian Carnivale Build

Result: Eyes Wide Shut (the movie) baroque set

Set design: set was originally built by TracyLynne Carpenter (gift from Maddox DuPont and Tracy to Kirk Claymore for his birthday ~ our famous EYES WIDE SHUT Masquerade Ball)

Maddox DuPont appropriated the building and interior for Baiastice’s Carnivale Show

Photos from the show: Baiastice

Client: Leezu Bexter Designs

Designer’s brief: Sim Opening Fashion Show, Art deco with modern elements

Result: texture rich double runway build

Set design: Maddox DuPont

Photos from the show: LBD

Client: MUISM

Designer’s brief: something very MUISM – “we trust you Maddox and leave it all up to you”

Result: unfortunately, photos of the original set have been lost – this is after party area designed with same textures, metallic, warm browns and lights were very MUISM

Set design: Maddox DuPont

Photos from the show: MUISM

Client: The Zoo

Designer’s brief: set to suit adventure wear

Result: African Safari Set

Set design: Kirk Claymore

Photos from the show: The Zoo

Client: Leezu Bexter Designs

Designer’s brief: colorful and retro

Result: 60’s Sci-Fi inspired underwater/space set

Set design: Maddox DuPont

Photos from the show: LBD

Client: Solange

Designer’s brief: Lingerie suitable set

Result: Moulin Rouge

Set design: Maddox DuPont & Kirk Claymore

Photos from the show: Solange

And finally, we would like to acknowledge Tango Bingyi for helping Maddox DuPont with precision of his sets. On many occasions Tango landed his building expertise and selflessly assisted Maddox with time consuming tasks.

Tango has his own furniture store (Tango New York living) in Second Life and offers some of the most affordable custom work. Pay him a visit.

And if you are interested in attending MAD Agency show in 2009 please join KMADD Enterprise Group ~ notices for all our future shows and designer show bags are sent via this group.